Pam Vinje has always been ahead of the curve. In 2006, she entered the pool and spa industry as a digital trailblazer, leading APSP (now PHTA) into a new era with its first consumer-focused website, video content, and social media campaigns. Her ability to spot trends — and turn ideas into action — quickly made her a respected voice and industry changemaker.
By 2010, Pam saw a bigger opportunity: to create a full-service digital agency for the unique needs of pool and spa businesses. With support from leading manufacturers and a deep understanding of the homeowner mindset, she launched Small Screen Producer. Since then, she’s built a national reputation for helping brands grow through bold creative, smart strategy, and relentless innovation.
Today, Pam leads with vision, energy, and a passion for what’s next. Known for her “mad scientist” mindset around AI, automation, and marketing tech, she’s also a heart-led leader, sought-after speaker, and trusted partner to brands across the country.