• New from Google: Local Service Ads
    by Eric Dybala on May 10, 2022 at 7:56 pm

    Google’s local service ads (LSAs) are a form of advertising that allows local service providers, such as plumbers, locksmiths, electricians, carpet cleaners, and pool companies, to promote their services to nearby customers. They are paid ads that appear at the top of the Search Engine Results Page (SERP) when people search for local […]

  • 6 Ways E-Commerce Can Help Increase Your Bottom Line
    by Eric Dybala on May 6, 2022 at 6:44 pm

    The emergence of the global economy plus the current internet craze has seen e-commerce evolve into an integral part of business growth and success. From startups to small, medium, and large-sized businesses, most enterprises are now running their operations online. The best thing about e-commerce is it’s open to all types of […]

  • 4 Ways to Improve Your Local SEO
    by Eric Dybala on May 5, 2022 at 9:10 pm

    Local SEO is an important Search Engine Optimization (SEO) strategy that involves optimizing your online presence to attract more business from local customers. This includes optimizing your website, creating local listings and directories, collecting reviews, and managing your Google My Business profile. Local SEO is important for pool […]

  • 6 Ways to Use Marketing Automation for Pool & Spa Companies
    by Eric Dybala on May 5, 2022 at 7:49 pm

    Marketing automation has become an integral part of companies seeking to secure a competitive edge against their competitors in today’s business world. According to a report by invesp, 91% of businesses who use marketing automation see it as a vital aspect of the success of their online marketing campaigns. So, what’s marketing […]

  • 8 Ways Pool & Spa Companies Can Benefit from Text Messaging
    by Eric Dybala on May 5, 2022 at 3:43 pm

    Over the years, text messaging has evolved into a convenient way to connect with friends and family. But did you know that text messaging is also a powerful marketing and customer service tool for local pool and spa businesses? Here are a few reasons why text messaging is a valuable communication channel for your business:  Read More […]

  • 5 Easy Marketing Ideas for Home Improvement Businesses in 2021
    by Pam Vinje on March 10, 2021 at 5:40 pm

    2020 sprung a pretty huge surprise on us all. A novel pandemic? No one saw that one coming. With it came lockdowns, social distancing, labor shortages, supply shortages, and more. To help future-proof your business and be prepared for anything 2021 has to offer, here are some marketing ideas for home improvement businesses to make  […]

  • Marketing Automation for Local Small Businesses
    by Pam Vinje on March 8, 2021 at 6:18 pm

    Marketing is the cord that connects a business to its clients. No matter how world-transforming and life-changing your products or services are, you’d still require effective marketing strategies to generate leads and maintain profits. Over the years, marketing automation has become a useful tool for managing client base, not just for […]

  • Why Interactive Content Is So Important for Small Businesses
    by Pam Vinje on February 24, 2021 at 9:27 pm

    There’s a reason why interactive lecture sessions work better for most students than when they have to study independently. First off, engagement is key to understanding. Secondly, they’re less likely to get distracted by other things if they’re participating in something. The same goes for marketing.  Surprisingly, it takes less […]

  • Voice Search: What Small Business Owners Need to Know
    by Pam Vinje on February 22, 2021 at 6:25 pm

    Wouldn’t it be easier if you could just your questions out loud while you’re shopping and get an answer? It certainly would be – and it is, thanks to voice search. You’re not the only one grateful for this. About 58% of consumers found information on local businesses with this tool in 2018. A high  Read More The post Voice […]

  • Getting Started with Google My Business
    by Pam Vinje on February 17, 2021 at 5:09 pm

    As a small business owner in today’s business climate, you’ve got your work cut out for you if you want to be visible to your clients. Between other small businesses and the Fortune 500s, regular competition is assured. Your best bet for surviving and thriving is to make your business known to as many people  Read More The post […]