• Brief Guide to ‘Grow My Store’ – Google’s Website Analysis Tool
    by Geoff McKenzie on September 18, 2020 at 6:50 pm

    Grow My Store is a website analysis tool by Google that shows how your website performs against your competitors. Here we break down what ‘Grow My Store’ is and if your business needs to use it. Want to know how your pool and spa retail site stacks up against the competition? You’re in luck. Google  Read More The post Brief […]

  • Why Directory Listings are Important to Your Business
    by Geoff McKenzie on September 17, 2020 at 6:47 pm

    All companies, especially startups and small businesses, need to secure and manage their online directory listing. Without accurate and optimized directory listings, it will be hard for potential customers to find your business online, costing you money. Also, optimized and accurate directory listings will improve your website SEO and […]

  • Google Ads Click Fraud: A Quick Insight
    by Geoff McKenzie on September 15, 2020 at 12:46 am

    If you have a pool and spa business and pay a fortune for marketing, you likely spend a significant chunk of it on pay-per-click advertising for a good reason – it’s highly effective. PPC marketing enables you to stick to a marketing budget because you are not paying unless your campaign works well. But what  Read More The post […]

  • What Are Google Search Ads or PPC Ads?
    by Geoff McKenzie on September 15, 2020 at 12:28 am

    Digital advertising has become the norm when promoting a business in the modern world. Even local companies are turning to online promotional strategies to attract more customers. The term “digital marketing” can refer to a wide range of advertising strategies. Some are free, and others cost money – such as Google search ads.  In […]

  • The Basics of Facebook Marketing in 2020
    by Geoff McKenzie on September 14, 2020 at 3:20 pm

    Your potential customers are searching for pool and spa businesses on Facebook. With a solid Facebook Marketing strategy, you can connect with more customers and grow your brand awareness. Facebook Marketing is an essential part of any business in 2020. 2.4 billion people use Facebook every month, and two-thirds of Facebook users visit […]

  • Quick Guide to Facebook Ads
    by Geoff McKenzie on September 10, 2020 at 8:44 pm

    1.6 billion people are connected to small businesses on Facebook. More than two billion people use Facebook every month. With this level of reach, every pool and spa business should already have a presence on Facebook. The platform allows you to reach any audience you want, at any time. Creating effective Facebook Ads for your  Read […]

  • Instagram Checkout: Everything You Need to Know
    by Geoff McKenzie on September 9, 2020 at 11:25 pm

    Instagram Checkout is now available to retailers in the US! The Checkout feature allows customers to purchase without ever leaving the Instagram app. Now users will enjoy a streamlined process to convert Instagram followers into loyal customers. Here we explore Instagram’s new Checkout feature and how your business can benefit. What is […]

  • Pivot Your Pool & Spa Business for Success in 2021
    by Geoff McKenzie on September 4, 2020 at 3:28 pm

    COVID-19 has made consumers shop online more than ever before, even for large purchases like pools and spas. Even if many customers make their final purchase in-store, half of all retail sales begin with online research. And that figure is expected to rise to 58% by 2022. Now is the perfect time to prepare your  Read More The post […]

  • The Ultimate Online Pool Shopping Experience
    by Geoff McKenzie on August 31, 2020 at 4:44 pm

    Online pool shopping is starting to grow up. Consumer buying habits have been changing for years. But after the chaos of 2020, every business should prepare for a new online pool shopping experience.  Create Your Online Pool Shopping Journey Customers expect an online shopping experience that is convenient and user-friendly. Offer your […]

  • Why Video Marketing is Here to Stay
    by Geoff McKenzie on August 25, 2020 at 5:27 pm

    How often do you hear about the “hottest new trend in marketing”? With so many new trends coming out all the time, you might be a bit skeptical about which ones are here to stay. You read about a new trend and think to yourself, “That will never last.” And you’re probably right most of  Read More The post Why Video Marketing […]