Introduction Ever felt like your small business is just on the brink of something great, but you can’t seem to grab hold of those potential customers? You’re not alone. The magic you’re missing? Lead capture – the art and science of turning prospects into leads you can nurture into loyal customers. In the bustling digital Read More

Basic Concepts of Google Ads and How They Work Google Ads operates on a pay-per-click (PPC) model, allowing advertisers to bid on keywords and pay for each click on their advertisements. It provides a platform for businesses to display ads on Google’s search engine results pages and across its network of partner sites. The system Read More

The marketing landscape for small businesses, particularly in the pool and spa industry, is more dynamic than ever. With advancements in technology and changes in consumer behavior, traditional marketing strategies are no longer sufficient. Enter omnichannel marketing – a strategic, cohesive approach that could revolutionize how pool and spa businesses connect with their audience. What Read More