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Marketing Automation for Local Small Businesses

Marketing is the cord that connects a business to its clients. No matter how world-transforming and life-changing your products or services are, you’d still require effective marketing strategies to generate leads and maintain profits. Over the years, marketing automation has become a useful tool for managing client base, not just for medium-to-large-scale businesses, but more Read More

Why Interactive Content Is So Important for Small Businesses

There’s a reason why interactive lecture sessions work better for most students than when they have to study independently. First off, engagement is key to understanding. Secondly, they’re less likely to get distracted by other things if they’re participating in something. The same goes for marketing.  Surprisingly, it takes less than a second for a Read More

Voice Search: What Small Business Owners Need to Know

Wouldn’t it be easier if you could just your questions out loud while you’re shopping and get an answer? It certainly would be – and it is, thanks to voice search. You’re not the only one grateful for this. About 58% of consumers found information on local businesses with this tool in 2018. A high Read More

Getting Started with Google My Business

As a small business owner in today’s business climate, you’ve got your work cut out for you if you want to be visible to your clients. Between other small businesses and the Fortune 500s, regular competition is assured. Your best bet for surviving and thriving is to make your business known to as many people Read More

How to Get Started with E-Commerce

Before online shopping, there were exclusively brick-and-mortar stores – businesses with a physical presence and a building. When the 80s and 90s rolled around, customers started making the first online purchases, and the e-commerce age began.  Move to the present, and the e-commerce numbers are mind-blowing. As of 2019, 1.92 billion people made online purchases, Read More

New Features for Local Businesses on Google My Business

Did you know that 46% of all Google searches are for local information? Most online searches on Google often lead to organic leads, which may result in actual conversions. Also, 97% of people find out the necessary information about a local business online before visiting in person. As a local pool and spa company, your Read More

6 Facebook Ads Strategy Tips for Pool & Spa Companies

A lot has been said about Facebook and its business potential. Beyond connecting with long lost friends and loved ones, Facebook is a hub of beneficial activities, at least for people who take the necessary steps to maximize their opportunities. Building your Facebook Ads strategy is an important step for any small business, and can Read More

Top 5 Social Media Marketing Trends in 2021

2020 has been a crazy year, with the pandemic and all, but it also saw over 376 million new social media users. With this came some trends in social media marketing. At least, despite the tough times, online businesses are booming.  2021 is finally here. If you’re going to market your pool and spa business Read More

How to Promote Your Content on Social Media

The number of people who use social media worldwide runs in the billions – 3.8 billion, to be a bit more specific. Statistics showed that 54% of people check social media before purchasing a product. Social media posts are relevant not just for Fortune 500s, but small businesses, especially, to capitalize on these platforms and boost sales. Your Read More

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