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New from Google: Local Service Ads

New from Google: Local Service Ads

Google’s local service ads (LSAs) are a form of advertising that allows local service providers, such as plumbers, locksmiths, electricians, carpet cleaners, and pool companies, to promote their services to nearby customers. They are paid ads that appear at the top of the Search Engine Results Page (SERP) when people search for local services on Read More

Why E-commerce Is Important for Local Businesses

Why E-commerce Is Important for Local Businesses

The emergence of the global economy plus the current internet craze has seen e-commerce evolve into an integral part of business growth and success. From startups to small, medium, and large-sized businesses, most enterprises are now running their operations online. The best thing about e-commerce is it’s open to all types of businesses. If you’re Read More

What is Local SEO and How Does it Work?

What is Local SEO and How Does it Work?

Local SEO is an important Search Engine Optimization (SEO) strategy that involves optimizing your online presence to attract more business from local customers. This includes optimizing your website, creating local listings and directories, and developing local content. Local SEO for pool companies is important because it allows you to reach more customers searching for services Read More

Why Marketing Automation is Important for Businesses

Why Marketing Automation is Important for Businesses

Marketing automation has become an integral part of companies seeking to secure a competitive edge against their competitors in today’s business world. According to a report by invesp, 91% of businesses who use marketing automation see it as a vital aspect of the success of their online marketing campaigns. So, what’s marketing automation, and why Read More

Why Text Messaging is Important for Local Businesses

Why Text Messaging is Important for Local Businesses

Over the years, text messaging has evolved into a convenient way to connect with friends and family. But did you know that text messaging is also a powerful marketing tool for local businesses? In this article, we’ll look at the top reasons why text messaging is important for local businesses.  1. Reaches a broader audience Read More

Marketing Automation for Local Small Businesses

Marketing is the cord that connects a business to its clients. No matter how world-transforming and life-changing your products or services are, you’d still require effective marketing strategies to generate leads and maintain profits. Over the years, marketing automation has become a useful tool for managing client base, not just for medium-to-large-scale businesses, but more Read More

Why Interactive Content Is So Important for Small Businesses

There’s a reason why interactive lecture sessions work better for most students than when they have to study independently. First off, engagement is key to understanding. Secondly, they’re less likely to get distracted by other things if they’re participating in something. The same goes for marketing.  Surprisingly, it takes less than a second for a Read More

Voice Search: What Small Business Owners Need to Know

Wouldn’t it be easier if you could just your questions out loud while you’re shopping and get an answer? It certainly would be – and it is, thanks to voice search. You’re not the only one grateful for this. About 58% of consumers found information on local businesses with this tool in 2018. A high Read More

Getting Started with Google My Business

As a small business owner in today’s business climate, you’ve got your work cut out for you if you want to be visible to your clients. Between other small businesses and the Fortune 500s, regular competition is assured. Your best bet for surviving and thriving is to make your business known to as many people Read More

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