Do Instagram Stories Matter?

Do Instagram stories matter to small businesses? We’ve got two answers for you – the short answer and the long one. Short answer? Yes, it matters.  The Long Answer   We’ve given this question a big yes already. Now, we’ll get to the why. It has something to do with the 500 million people who use Read More

5 Ways to Improve Local Marketing

The evolution of technology has made many companies focus entirely on digital marketing and social media platforms such as Instagram, Facebook, and Twitter for advertising their businesses. With so much competition on Google and social media, small businesses should focus on local marketing to improve their marketing efficiency. Local marketing enables companies to target the Read More

Become the Top Pool and Spa Company in Your Area

The pool and spa industry is saturated. Lots of companies are active both online and offline. That doesn’t bode well for newcomers, nor can it be good for established businesses. Becoming the top pool and spa company in your area might sound like a real challenge. Fortunately, with the right effort you can change the Read More

How to Use Google Search Console

As owners of small businesses, there are ways to boost your online presence to ensure maximum visibility. To successfully improve your business online, use Google Search Console, a web service that can aid beginners to improve their site’s appearance.  Google Search Console  This free service offered by Google helps you monitor, maintain, and troubleshoot your Read More

Facebook and Google Ad Targeting for Small Businesses

Ads are a very big deal, especially for small businesses. Consumers are often overwhelmed  with information and choices. While you may not be able to reach everyone, you should reach the people that count. Facebook and Google Ad Targeting can help you find likely customers and spend your ad budget more efficiently. Reaching a specific Read More

Shift Your Pool and Spa Business into E-Commerce

Brick and mortar stores were, at some point, the gold standard for business. Fast forward to decades, and the e-commerce industry is giving in-store shopping a run for its money. It may be time for pool and spa companies to consider transitioning some sales into e-commerce and online shopping. Brick and mortar stores are still Read More

How to Repost Instagram Feed Posts, Stories, IGTV, & Reels

Instagram is a hub of activities. With over 1 billion monthly users, the platform is a goldmine for small businesses. Tools and features relevant to content creators and businesses abound. One such feature lets you repost or reshare posts (Regram) on Instagram.  Reposting on Instagram  Reposting allows you to reshare your post or someone else’s post on Read More

What are Display Ads? A Quick Guide

Google Ads are a great way to promote your business, but they can get expensive. This is why display ads are a great and affordable option for smaller budding businesses. They are an excellent way to boost visibility and draw the attention of prospective customers.  Wondering how display ads work and how to use them? Read More

How to Use Google Analytics: A Beginner’s Guide

Are you new to digital marketing? Perhaps you’re testing the waters to see how you can maximize advertising for your new online business. Would you like to monitor traffic to your website and gain useful insight? Google Analytics may be an indispensable tool for you.   With this tool, you can not only boost your small Read More