December 2020

Facebook and Google Ad Targeting for Small Businesses

Ads are a very big deal, especially for small businesses. Consumers are often overwhelmed  with information and choices. While you may not be able to reach everyone, you should reach the people that count. Facebook and Google Ad Targeting can help you find likely customers and spend your ad budget more efficiently. Reaching a specific Read More

Shift Your Pool and Spa Business into E-Commerce

Brick and mortar stores were, at some point, the gold standard for business. Fast forward to decades, and the e-commerce industry is giving in-store shopping a run for its money. It may be time for pool and spa companies to consider transitioning some sales into e-commerce and online shopping. Brick and mortar stores are still Read More

How to Repost Instagram Feed Posts, Stories, IGTV, & Reels

Instagram is a hub of activities. With over 1 billion monthly users, the platform is a goldmine for small businesses. Tools and features relevant to content creators and businesses abound. One such feature lets you repost or reshare posts (Regram) on Instagram.  Reposting on Instagram  Reposting allows you to reshare your post or someone else’s post on Read More

What are Display Ads? A Quick Guide

Google Ads are a great way to promote your business, but they can get expensive. This is why display ads are a great and affordable option for smaller budding businesses. They are an excellent way to boost visibility and draw the attention of prospective customers.  Wondering how display ads work and how to use them? Read More

How to Use Google Analytics: A Beginner’s Guide

Are you new to digital marketing? Perhaps you’re testing the waters to see how you can maximize advertising for your new online business. Would you like to monitor traffic to your website and gain useful insight? Google Analytics may be an indispensable tool for you.   With this tool, you can not only boost your small Read More

4 Holiday Marketing Ideas for Pool & Spa Companies

The holiday shopping season is a busy time for everyone. This year, everything has become more unpredictable due to the COVID-19 pandemic. With more customers shopping from home than ever before, now is the time for pool and spa companies to take advantage of online sales opportunities. But with so much competition online, it can Read More

How to Make a User-Friendly Pool & Spa Website

More pool and spa customers are shopping online than ever before, and that trend is expected to continue. If you want to future-proof your business and give your customers a safe and convenient buying experience, the first thing you’ll need is a user-friendly pool and website. Why You Need a User-Friendly Pool & Spa Website Read More

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