WhatsApp is a giant amongst messaging apps for smartphones. As of February 2020, the Facebook-owned app was reported to have 2 billion monthly active users. That’s both a lot of users and a bevy of potential for business. The introduction of WhatsApp Carts provides a new wealth of opportunity for small businesses to capitalize on the Read More

Since the internet has become an integral part of both commerce and our daily lives, ensuring your business has a robust online presence is crucial to success. The need for pool companies and small businesses to adopt digital marketing strategies cannot be overemphasized. Solid digital marketing strategies will enable companies to reach out to their Read More

Every business has an offseason – the dreaded time of year when a business either closes down entirely or is forced to reduce operations due to the season’s demands and fluctuations. This is often during winter for pool and spa businesses since cooler weather drives people to close their pools or reduce their use. As a Read More

Do Instagram stories matter to small businesses? We’ve got two answers for you – the short answer and the long one. Short answer? Yes, it matters.  The Long Answer   We’ve given this question a big yes already. Now, we’ll get to the why. It has something to do with the 500 million people who use Read More

The evolution of technology has made many companies focus entirely on digital marketing and social media platforms such as Instagram, Facebook, and Twitter for advertising their businesses. With so much competition on Google and social media, small businesses should focus on local marketing to improve their marketing efficiency. Local marketing enables companies to target the Read More

The pool and spa industry is saturated. Lots of companies are active both online and offline. That doesn’t bode well for newcomers, nor can it be good for established businesses. Becoming the top pool and spa company in your area might sound like a real challenge. Fortunately, with the right effort you can change the Read More

As owners of small businesses, there are ways to boost your online presence to ensure maximum visibility. To successfully improve your business online, use Google Search Console, a web service that can aid beginners to improve their site’s appearance.  Google Search Console  This free service offered by Google helps you monitor, maintain, and troubleshoot your Read More