As owners of small businesses, there are ways to boost your online presence to ensure maximum visibility. To successfully improve your business online, use Google Search Console, a web service that can aid beginners to improve their site’s appearance. 

Google Search Console 

This free service offered by Google helps you monitor, maintain, and troubleshoot your site’s presence in Google search results.

Benefits of Using Google Search Console

1. It measures your keyword topic cluster performance, or how well your content themes are performing.
2. Google Search Console determines pages that are missing from your website.
3. It identifies your most valuable branded and non-branded keywords so that you can maximize them.
4. Search Console finds pages with high impressions and low CTRs that rank on page one so you can improve click-through rates. 

Here’s how you can use Google Search Console for your small business

Set up an account

To start using Google Search Console, all you will need is an account within the new Google Search Console. 

Click on the ‘Add a property’ button to insert your website. You can also choose to add a new domain name – be sure to link it to the old one so you can track everything on that end.

Verify your account

This is a safety feature that ensures unauthorized people do not have access to your site. You could also verify your domain name provider. This proves you own the main domain, subdomains, and all other subdirectories associated with it.

At this point, you’re all set for the basic Console usage. To maximize this tool, go further, and add more options. 

For instance, consider linking your Google Analytics and Google Search Console. Integrating these tools provides you with even more information than you’d have gotten from just one. 

You could also go ahead and add a sitemap to your search console. This provides information for search engines and web crawlers on your site’s arrangement. It will make it much easier for Google to access the information required for your site’s optimization. You don’t have to do this but think of it as helping Google to help you. 

Ultimately, it’s all about optimizing the tools Google has provided for the improvement of your site.

Implementing this search console could potentially increase your rankings on Google and increase organic traffic to your website. 

Need help with Google Search Console and other Google advertising or digital marketing? We’ve got the lowdown on it all. Reach out to us today!

About Small Screen Producer

Small Screen Producer is dedicated to designing and creating your company’s total web and online presence. As the leading innovator of digital media in the pool and spa industry, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business.

We offer a complete line of digital marketing solutions to custom pool builders and pool and spa retailers. These include website design, website development, Google Ad services, Facebook and Instagram Ad services, lead generation tools, email marketing, social media management, reputation management, content marketing, technical services, blog services, copywriting, and comprehensive monthly plans to take your online marketing and advertising off to the next level and off your to-do list.  

Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business. 

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