You already know just how important it is to stay up to date with the latest social media trends. As you market your pool or spa industry, there’s no more powerful approach than a thorough social media one. From Instagram to Twitter, there are countless ways to engage with your audience and build relationships. But Read More

Although a popular tool for A/B Testing, Google recently announced they’ll discontinue their Optimize services. The news leaves small businesses scrambling to find a suitable replacement that offers similar functionalities. Today, we will explore the impact of Google Optimize’s discontinuation on companies, discuss potential replacements, and provide tips for a smooth transition away from the Read More

Loyalty programs have taken on greater urgency with shoppers managing the impacts of inflation. According to a global study by Dynata (2022), 60% of US adults feel less loyal and attached to preferred brands and companies – even services they’ve been giving business to for years aren’t exempt. This is due to rising prices, supply Read More

Are you looking to create more loyal customers? Do you want to cultivate “regulars” who treat you like their go-to? Customer retention is tricky these days. People are cutting costs and cutting back on things they’ve gotten for years – only the real stand-outs can make it. You might already have great prices – maybe Read More

Google, the leading search engine, has been making some significant changes, especially in the hot-button realm of Artificial Intelligence (AI). Recently, search design has been changing, as Google tests a new approach: displaying AI-generated answers over organic results. This has sparked a discussion about what the impact will be on organic search results. People want Read More

Times have changed, and customer loyalty isn’t what it used to be. You can’t rely on a customer staying loyal to your company based on merit and time worked with them alone: as the cost of living rises, people are looking for reasons to review what they’re loyal to, and whether they believe that that Read More

As a small business owner working in the pool and spa industry, you know how important it is to keep your customers interested, engaged, and coming back for more. You’ve probably felt like you could be doing more to make that happen—maybe taking a more active role in things. You want to create content your Read More

In our post-pandemic world, shopping on social media isn’t a trend or a quick-fix fad. It’s the new normal and it’s here to stay. Social Commerce is currently a $496 billion global industry. By 2025, it’s expected to grow by over $1 trillion. That’s an opportunity no business can afford to be left out of. Advertise Read More

If you want to revitalize your client base and engage them long after the point of sale, you’ve probably thought about implementing a loyalty program. Loyalty programs can be a powerful tool for small businesses, especially when competition and brand loyalty are low. But did you know there are tons of mistakes that you might Read More