As pool and spa business owners, your brand’s visibility and customer engagement are pivotal to your success. Instagram, a key player in digital marketing, continually evolves, introducing new features that can significantly impact your marketing strategies. Here’s a comprehensive guide on leveraging the latest Instagram updates to boost your business.

1. Harnessing the Power of Instagram Carousels

Instagram is testing the ability to post more than the usual 10 images in a carousel. This feature, currently available to a select group of users, could soon be accessible to more businesses.

Actionable Tips:

Prepare a series of visually appealing images of your latest pool installations or spa services.

Once available, use the extended carousel to create detailed visual stories or step-by-step guides on maintenance tips, enhancing long-form content engagement.

2. Revamping Instagram Stories

The new layout for Instagram Stories, inspired by Facebook, showcases rectangular thumbnails that offer a sneak peek into the story’s content.

Actionable Tips:

Utilize this feature to display attractive previews of your services, like a relaxing spa day or a lively pool party.

Ensure your story covers are captivating enough to encourage clicks, potentially increasing the visibility of your promotions or announcements.

3. Promoting with Instagram Ads and Music

Instagram’s introduction of music in promoted posts and the integration of promo codes directly into ads are game changers.

 Actionable Tips:

Boost your posts with soothing background music that resonates with the tranquil theme of pools and spas.

Use promo codes in your ads to attract price-sensitive customers, ensuring they receive the best deals directly through Instagram.

4. Engaging Through Instagram Creator and Marketplace Updates

With new machine learning-based tools to connect brands with creators, and an expanded marketplace, there’s a vast potential to enhance your marketing.

Actionable Tips:

Explore the creator marketplace to collaborate with influencers who can authentically promote your pools and spas.

Target markets in new regions by connecting with creators from those areas, potentially expanding your brand’s reach.

5. Enhancing Communication via Instagram Messaging

New DM features, including message editing and the ability to pin conversations, enhance your interaction with customers.

Actionable Tips:

Use these features to manage customer inquiries more efficiently, ensuring that important conversations are always at the forefront.

Save frequently used replies as stickers for quick responses, improving customer service efficiency.

6. Innovating with Instagram Reels and Spins

Instagram continues to push the envelope with Reels by testing longer video uploads and introducing the Spins feature.

Actionable Tips:

Create longer, more detailed Reels showcasing your pool installations or spa treatments.

Once Spins becomes available, encourage your followers to personalize and share your content, amplifying your reach.

7. Streamlining Discovery with Instagram Hashtags

The revamped hashtag experience aims to simplify how users discover content related to their interests.

Actionable Tips:

Optimize your posts with relevant hashtags like #LuxuryPools or #SpaDay to increase their discoverability.

Regularly update your hashtag strategy to align with current trends and customer interests.

8. Quick Access with Instagram Tools

The new widget feature on the iPhone allows instant access to the Story Camera, making spontaneous posting easier than ever.

Actionable Tips:

Encourage your team to use this shortcut for instant updates, showing behind-the-scenes content or quick snaps of daily operations.

9. Strengthening Security with Instagram Updates

Instagram’s enhanced security features are crucial for protecting your business profile from impersonation and scams.

Actionable Tips:

Regularly use the Security Checkup to safeguard your account.

Educate your team on recognizing and handling suspicious activities or requests.

By staying informed about these Instagram updates and strategically implementing them, you can not only maintain but also enhance your engagement with your audience, ultimately driving more business to your pool and spa services. Adapt to these changes, and watch your digital presence flourish in this ever-evolving social media landscape.

Ready to dive into the digital world and make a splash with your business? Partner with Small Screen Producer today and let us help you navigate the ever-changing currents of Instagram marketing. From eye-catching visuals to strategic promotions, our expertise is your gateway to capturing and engaging your audience like never before. Don’t let your business just float by—Contact us now to start your journey towards digital excellence and watch your business grow!

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