Especially If You Run Ads

If you’re running Google Ads, Facebook or Instagram Ads, using Google Analytics, or even hosting a chatbot on your website, privacy compliance now directly affects your marketing performance.

This is no longer just a California issue.

Privacy Laws Are Expanding Fast

Over the past few years, multiple states have enacted active consumer privacy laws, including:

• California
• Colorado
• Connecticut
• Delaware
• Indiana
• Iowa
• Kentucky
• Maryland
• Minnesota
• Montana
• Nebraska
• New Hampshire
• New Jersey
• Oklahoma
• Oregon
• Rhode Island
• Tennessee
• Texas
• Utah
• Virginia

And more states have legislation pending, including:

• Alabama
• Arizona
• Georgia
• Hawaii
• Illinois
• Maine
• Michigan
• New York
• North Carolina
• Pennsylvania
• South Carolina
• Vermont
• Washington
• West Virginia
• Wisconsin

Here’s what most businesses miss:

You do not need to be located in these states to be affected. If someone from one of these states visits your website, you are responsible for compliance.

What Actually Triggers Privacy Requirements?

If your website uses any of the following, you are collecting personal or behavioral data:

• Google Analytics
• Google Ads conversion tracking
• Meta Pixel
• Remarketing scripts
• Chatbots
• Contact forms
• CRM integrations
• Call tracking
• Embedded videos
• Heatmaps
• Any tracking or analytics software

In other words, nearly every website is affected.

Why This Directly Impacts Your Ad Performance

This is not just about avoiding fines. Improper consent setup can:

• Break Google conversion tracking
• Shrink your retargeting audiences
• Cause inaccurate reporting
• Disrupt campaign optimization
• Trigger ad account warnings or restrictions

Google and Meta now expect proper consent signals.

If tracking scripts fire before consent, you may be out of compliance.
If they do not fire correctly after consent, your reporting becomes unreliable.

Either way, your advertising suffers.

This Is Not Slowing Down

Privacy regulation is accelerating.

• More states are passing laws
• Enforcement mechanisms are increasing
• Ad platforms are tightening requirements

Waiting will not make this go away.

What We Offer

For $99 per month, we handle this for you.

Our Privacy & Cookie Protection Service includes:

• Professional consent banner setup
• Auto-blocking of tracking scripts before consent
• Google Consent Mode configuration
• State-level compliance logic
• Audit of tracking technologies on your site
• Ongoing updates as laws evolve
• Policy updates as needed
• Monitoring and adjustments

You stay compliant.
Your tracking stays functional.
Your ad campaigns stay protected.

Who Should Act Now?

If you:

• Run Google Ads
• Run Facebook or Instagram Ads
• Use Google Analytics
• Have a chatbot
• Collect form submissions
• Use remarketing

You should address this immediately.

Final Thought

Privacy compliance is no longer a legal checkbox. It is part of modern marketing infrastructure.

If you invest in paid traffic, you must protect the tracking systems that power it.

At $99 per month, this is one of the lowest-cost risk reduction investments you can make.

Ready to protect your ads and stay compliant? Contact Small Screen Producer to activate Privacy & Cookie Protection today.

The post Why Privacy & Cookie Compliance Is No Longer Optional (Especially If You Run Ads) appeared first on Small Screen Producer.