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How to Get Started with E-Commerce

Before online shopping, there were exclusively brick-and-mortar stores – businesses with a physical presence and a building. When the 80s and 90s rolled around, customers started making the first online purchases, and the e-commerce age began.  Move to the present, and the e-commerce numbers are mind-blowing. As of 2019, 1.92 billion people made online purchases, Read More

New Features for Local Businesses on Google My Business

Did you know that 46% of all Google searches are for local information? Most online searches on Google often lead to organic leads, which may result in actual conversions. Also, 97% of people find out the necessary information about a local business online before visiting in person. As a local pool and spa company, your Read More

6 Facebook Ads Strategy Tips for Pool & Spa Companies

A lot has been said about Facebook and its business potential. Beyond connecting with long lost friends and loved ones, Facebook is a hub of beneficial activities, at least for people who take the necessary steps to maximize their opportunities. Building your Facebook Ads strategy is an important step for any small business, and can Read More

Top 5 Social Media Marketing Trends in 2021

2020 has been a crazy year, with the pandemic and all, but it also saw over 376 million new social media users. With this came some trends in social media marketing. At least, despite the tough times, online businesses are booming.  2021 is finally here. If you’re going to market your pool and spa business Read More

How to Promote Your Content on Social Media

The number of people who use social media worldwide runs in the billions – 3.8 billion, to be a bit more specific. Statistics showed that 54% of people check social media before purchasing a product. Social media posts are relevant not just for Fortune 500s, but small businesses, especially, to capitalize on these platforms and boost sales. Your Read More

WhatsApp Adds ‘Carts’ Feature to Enhance E-Commerce

WhatsApp is a giant amongst messaging apps for smartphones. As of February 2020, the Facebook-owned app was reported to have 2 billion monthly active users. That’s both a lot of users and a bevy of potential for business. The introduction of WhatsApp Carts provides a new wealth of opportunity for small businesses to capitalize on the Read More

The 7 Most Effective Digital Marketing Ideas for 2021

Since the internet has become an integral part of both commerce and our daily lives, ensuring your business has a robust online presence is crucial to success. The need for pool companies and small businesses to adopt digital marketing strategies cannot be overemphasized. Solid digital marketing strategies will enable companies to reach out to their Read More

Do Instagram Stories Matter?

Do Instagram stories matter to small businesses? We’ve got two answers for you – the short answer and the long one. Short answer? Yes, it matters.  The Long Answer   We’ve given this question a big yes already. Now, we’ll get to the why. It has something to do with the 500 million people who use Read More

5 Ways to Improve Local Marketing

The evolution of technology has made many companies focus entirely on digital marketing and social media platforms such as Instagram, Facebook, and Twitter for advertising their businesses. With so much competition on Google and social media, small businesses should focus on local marketing to improve their marketing efficiency. Local marketing enables companies to target the Read More

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