If your business sells physical products, you need an e-commerce site.

But having an e-commerce site is only one step to building a complete web presence. With so much competition in online shopping, you need an optimized e-commerce site that gets real results.

One of the best ways to optimize your e-commerce is to build a website that converts leads into customers. A well-built website will help with everything from lead generation to sales. Before you start focusing on e-commerce, make sure your homepage and your entire site are optimized and up-to-date.

Once you have a well-organized, high-converting website, here are considerations when deciding on the right e-commerce solution:

Keep Your E-Commerce Site Clean

E-commerce sites that are simple and not cluttered will get more conversions. Make sure you’re drawing your customers’ eyes directly to a clear call-to-action (CTA), like a button or a product. 

Too much noise or clutter on your site will make your CTA harder to find. Try to make sure that your customers can find your CTA within a couple of seconds of opening the page. Make it as easy as possible for visitors to buy your products without distracting and overwhelming them. Having a simple, clear e-commerce page will lead to more sales in the long run.

Include a Search Bar

If you carry a lot of different products, consider adding a search bar. This will allow customers to easily find what they’re looking for. If your visitors have to spend too long finding their product, they might end up making their purchase somewhere else.

Make sure that your products are all tagged clearly with the right search terms and the appropriate labels. If you don’t take your products with the correct labels, your search bar will be useless. 

Hire a Professional Website Management Service

To have an e-commerce site that gets results, you need to make sure your website is well-maintained, monitored, and up-to-date. By hiring a website maintenance service, you’ll ensure that errors will be caught and your site will function better overall. That will keep customers on the page and drive them to the right places on your website.

Simplify Your Checkout Process

When your visitor decides to buy something, you want the process to be as smooth as possible. Every unnecessary step you add to the checkout process will decrease the likelihood of making a sale.

Only get the information that you need from your customers. Asking for too much information will cause more visitors to abandon their cart and give up on their purchases.

E-commerce is an essential part of any retail business in 2020. If you decide to build an e-commerce site for your products, make sure you take these best practices into account. In order to get the most out of your online sales, hire a marketing agency with experience in e-commerce. 

At Small Screen Producer, we’ve helped numerous businesses like yours to succeed in building and managing e-commerce sites effectively and efficiently. By choosing an agency that understands your needs and how to reach your goals, your investment will pay off in the long run with more website traffic and, ultimately, higher sales.

Click here to get e-commerce for your website today!

About Small Screen Producer

Small Screen Producer is dedicated to designing and creating your company’s total web and online presence. As the leading innovator of digital media in the pool and spa industry, we have the experience to capitalize on your unique strengths to help your business succeed. 

We offer a complete line of digital marketing solutions to custom pool builders and pool and spa retailers. These include website design, website development, Google Ad services, Facebook and Instagram Ad services, lead generation tools, email marketing, social media management, reputation management, content marketing, technical services, blog services, copywriting, and comprehensive monthly plans to take your online marketing and advertising off to the next level and off your to-do list.  

Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business. 

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