As a small business owner in today’s business climate, you’ve got your work cut out for you if you want to be visible to your clients. Between other small businesses and the Fortune 500s, regular competition is assured. Your best bet for surviving and thriving is to make your business known to as many people as possible. Beyond being known, staying relevant is also greatly important. That’s where Google My Business can help.
When it comes to building an online presence, Google is your one-stop-shop, with numerous tools to choose from. One of the most valuable tools in Google’s cache (especially for small businesses) is Google My Business. It’s a great free way to help you promote your swimming pool and spa business.
You’re in a business that sells big-ticket items that are already in demand. You just have to get in front of your prospective clients.
Here’s how you can do this with Google My Business –
1. Create a Google My Business listing
Creating a Google My Business listing ensures that Google recognizes your business. Create a directory listing with your information and contact details so that it’s easy for your potential customers to find you with a quick Google search. This directory also boosts your ranking for local searches. Ensure you provide your Name, Address, and Phone number (NAP).
Most Google tools require a verification step before any final action will be taken. This proves that the site’s domain, directory, and business, in general, are under the control or supervision of the appropriate parties. To verify your account, you must claim your listing.
The standard method here is to request a postcard that verifies ownership of the address. This postcard will arrive by mail and will contain a PIN. Input this number on your Google dashboard and follow the prompts to claim your listing.
3. Optimization of your online presence on Google
Now that you are done setting up, it’s time to begin using this tool to increase your visibility on Google.
Two things are key here –
- Help prospective customers find your business’ websites.
- Capture their interest and convert them to actual customers.
To achieve both goals, you must do the following –
- Use long tail keywords to boost your Google SEO rankings
- Optimize your local directory to become more specific
- Structure your content appropriately
- Create a mobile-friendly website.
4. Monitoring and managing your account
Optimization is a constant process here. If you stop, you risk the chance of your listing becoming less optimized. To avoid this, verify your information frequently. Also, take advantage of your previous/current customer feedback to further optimize your work.
Consider using reviews and testimonials. Put this out there for others to see. It not only convinces them to go for a product, but it also adds to your visibility. Lastly, find out the reach and progress of your listing and adjust as needed.
5. Get support
Google My Business might be easy to set up, but using it and maximizing its potential is a bit trickier. Fortunately, Google My Business support is there to provide you with any assistance you might require.
Be sure to invest as much time and effort as possible into your small business with Google My Business Listings. It’s a great way to keep your business safe and booming.
For help starting and optimizing your Google My Business account, contact us today!
About Small Screen Producer
Small Screen Producer is dedicated to designing and creating your company’s total web and online presence. As the leading innovator of digital media in the pool and spa industry, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business.
We offer a complete line of digital marketing solutions to custom pool builders and pool and spa retailers. These include website design, website development, Google Ad services, Facebook and Instagram Ad services, lead generation tools, email marketing, social media management, reputation management, content marketing, technical services, blog services, copywriting, and comprehensive monthly plans to take your online marketing and advertising off to the next level and off your to-do list.
Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business.