Generating leads the right way is more than attracting casual visitors to your website. Granted, more website visitors are a step in the right direction, but this casual traffic doesn’t mean much if your website isn’t converting visitors to actual paying customers. If you want to attract and convert more quality, ready-to-buy leads for your pool and spa business, you need a more strategic approach to lead generation
Do you have a pool and spa business? Would you like to drive more organic traffic to your websites and convert visitors into paying customers?
Here are eight great lead generation ideas for your pool and spa business!
- Increase your visibility with local SEO
A small business can significantly increase their chances of being found business on local SERPs. To do this, optimize your Google business directory, ensure your website is search engine optimized, gather customer reviews or testimonials, and don’t ignore the power of meta descriptions .
- Dedicate a section of your sites to blog posts
This blog should feature great articles that are relevant to your business. For instance, as a pool and spa business, you’re better off posting articles on how to clean your hot tub or pools than some articles about photography classes.
The goal shouldn’t be to fill up your blog with just any posts. You want relevant, optimized posts to improve your search rankings. You can take this a step further and make guest posts on other websites to get even more pool and spa leads.
- The power of social media
About 3.5 billion people use social media worldwide. Social media marketing is on the rise with 54% of people looking through social media before purchasing a product. This is good news for your business.
Share relevant content, including videos and pictures, across your social media platforms. Consider reaching out to influencers to increase your reach. Also, use the tools at your disposal, such as IG shopping, IG Stories, and lots more.
- Run Google Ads
- Use a CRM system
A Customer Relationship Management (CRM) system is essentially a database containing all relevant information on a customer. A CRM system gives you data to identify clients, as well as other quantitative and qualitative data.
CRM systems are mainly for converted leads, but it’s still an excellent way to get new ones. Besides, just because these customers have probably bought a pool or hot tub doesn’t mean they won’t need relevant accessories in the future. Also, this can help to streamline your email or SMS marketing, thereby potentially increasing your sales.
- Use targeted marketing strategies
Not everyone requires a swimming pool or can even have it in their place. Figure out who your potential clients are, create a targeted mailing list, and use this to market your business.
- Strong Call-to-Action (CTA)
Use a strong call-to-action and make some mouth-watering offers. This can help you to capture and convert the leads you’ve generated . Remember to track your performance to keep improving.
- Add Lead Capturing Tools to Your Website
Interactive tools that allow your visitors to research and plan their purchases are great ways to pick up new high-quality leads. By enabling your customers to do more of their pool and spa shopping from home, you can provide them with added convenience while streamlining your sales process.
Small Screen Producer’s Pool Marketing Site offers the best solutions to help small pool and spa businesses generate and convert more leads.
Contact us today to start generating more quality leads for your pool and spa business!