If you’ve spent any amount of time on social media platforms like Instagram or TikTok, you’ve seen the hashtag #linkinbio or noticed people encouraging their followers to “click the link in my bio.”
Have you ever wondered if there’s any benefit to this strategy for your small business? Put simply, there definitely is.
Optimizing your business’s bio is an essential part of a solid social media marketing plan. Below, you’ll learn the importance of adding a link to your bio and find out how to see the best outcomes from your social media links.
Link in Bio: The Basics
Most social media platforms — including the major players like Facebook, Twitter, Instagram, and TikTok — allow users to add a clickable link to the bio section of their profile. This link provides a direct connection to your business’s website, services page, or other types of online content (such as your latest blog post).
A link to your website’s homepage is usually sufficient on sites like Facebook and Twitter, which allow you to share clickable links in your posts.
However, platforms like Instagram and TikTok are a bit more challenging to navigate.
Users cannot add clickable links to their posts on these sites, making it harder to connect their followers to their business’s primary hub. Adding a link to your bio ensures that you can still help people get to your website, even if you can’t include a clickable link in each post you share.
How to Add a Link to Your Bio
To take advantage of the power of adding a link to your bio, you must first know how to do so. Below are the steps you’ll need to take to a link to your Instagram or TikTok bio:
Go to your Instagram or TikTok profile
Click the “Edit Profile” button
Copy and paste the URL for your website into the “Website” field
Tap “Done” to save the changes
Keep in mind that not all TikTok users can include links in their bios. You must have a business account and at least 1,000 followers.
Why Put a Link in Your Bio?
Some business owners might need some extra convincing to add a link to their bio — or even use social media marketing at all. If you’re on the fence about this strategy, consider these benefits:
Help People Find Your Business
Someone might follow you on social media, but that doesn’t necessarily mean they know how to find your business or learn about your services. Adding a link to your website helps people learn more about your company and take the next step toward becoming paying customers.
Direct Followers to Different Types of Content
You can also use a link in your bio as part of a larger content marketing strategy.
Content marketing allows you to share valuable information with your audience, answer common questions, and boost online engagement. With a link in your bio, you can direct people to your latest blog posts, videos, podcast interviews, and more.
Increase Website Traffic and Search Engine Ranking
Including a link in your social media bio can drive more traffic to your website, boosting your local SEO (Search Engine Optimization) efforts and helping you rank higher on search engine results pages. The higher you rank, the easier it is for more potential customers to find you and learn about your services.
Measure Traffic and Conversions More Effectively
When you add a link to your social media bio, it’s easier to track how people are getting to your website.
Let’s say you find that the majority of your new website visitors are navigating their way to your site from Instagram. You’ll then know that it’s a good idea to spend more time creating content for that platform.
Add Credibility to Your Brand
A link in your bio can also add credibility to your business.
Nearly three-quarters of businesses currently have a website. If you don’t have one, or if no one can find it, people might start to question your company’s legitimacy.
The Best Link in Bio Tools
Adding one link in your bio is great. What’s even better, though, is adding several links to different web pages, your latest media mentions, etc.
Several Link in Bio tools allow you to share multiple links even though platforms like Instagram and TikTok technically only allow you to have one. Here are some of the most popular tools to consider:
Linktree is a well-known and affordable link in bio option for small businesses.
The free version offers plenty of features, including unlimited links and basic customization options. The price of the paid version starts at $5 per month and offers additional customization tools.
Sproutlink connects your Instagram followers to an exact replica of your Instagram grid. Each picture on the grid includes a clickable link that takes the user to a particular page of your website (or any other link you’d like them to visit).
You can access this feature with any Sprout Social plan.
Feedlink is similar to Linktree, with a robust free version for small accounts and a paid version (pricing starts at $3 per month) with additional features.
In addition to providing access to clickable links, Feedlink also allows you to monitor performance by checking statistics for each link you share.
Like Linktree, Lnk.Bio allows you to add an unlimited number of links to your social media bio. The paid version of the tool (which starts at $0.99 per month) also offers scheduling features and custom URLs that align with your company’s branding.
Later turns your bio link into a mini version of your website. You can use it to share products or services, promote your latest content, or track the number of clicks each link receives. Pricing starts at $18 per month.
Link in Bio Best Practices
No matter which of the abovementioned link in bio tools you decide to use, keeping these best practices in mind will help you achieve your goals:
Promote Sales and Discounts
Many businesses use link in bio tools to share their latest sales and discounts. If they’re offering a special on specific products or services, for example, they’ll add a link to those products or services to help people get to them faster (and increase the likelihood that they’ll invest in them).
Advertise New Product Launches
You can also use your link in bio tool to advertise new products.
Announce when you’ve dropped a new product on your social media feed. Then, add a link to your bio and include a note in your caption encouraging people to click that link and check out the product for themselves.
Send People to Landing Pages or Lead Magnets
Social media is an incredible lead-generation tool — particularly when you use the link in bio option correctly.
Include a link to the signup form for your email list or the landing page for a particular promotion. Doing so encourages people to follow through with your call-to-action. This will bring them closer to becoming a customer instead of just a social media follower.
Showcase Your Best Work
Let’s say you specialize in commercial construction or run a local window installation business. You can use the link in your bio to connect people to your portfolio and show off some of your latest projects.
This option helps you demonstrate to potential customers what you can offer them. It also adds more credibility to your brand.
Provide a Direct Link to Your Scheduling Tool
Do you want to encourage more people to invest in your services? Do you want them to sign up for free estimates or quotes?
If so, make it easy by adding a link to your online scheduling tool in your social media bio. The more convenient it is for people to sign up, the more likely they are to follow through.
Ensure All Links Work
You defeat the purpose of having links in your bio if they don’t work correctly.
Double-check that all links work when you first share them (and if you make any updates to your website that could affect your links). People will lose trust in your brand — and be hesitant to click future links — if they get hit with a 404 error message.
Keep Your Branding Consistent
Many link in bio tools allow you to customize the links you share — changing the color or font, adding images, etc.
Take advantage of these customization features to ensure your links align with your brand. For example, use the same colors that you use in your logo and on your website to create a more cohesive, professional look.
Update Your Social Media Bio Today
If your digital marketing strategy doesn’t include adding a link to your social media bio — or, better yet, using a link in bio tool — your business is missing out on a lot of website visitors and potential customers.
Follow the steps discussed above so you can promote your local business, build your audience, and maximize your social media marketing results.
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