The Basics of Facebook Marketing in 2020

Your potential customers are searching for pool and spa businesses on Facebook. With a solid Facebook Marketing strategy, you can connect with more customers and grow your brand awareness.

Facebook Marketing is an essential part of any business in 2020. 2.4 billion people use Facebook every month, and two-thirds of Facebook users visit local business Facebook Pages weekly. By learning some basic Facebook Marketing tactics, you can help your business scale efficiently and stay relevant over time. 

Here are a few of our Facebook Marketing tips to help you develop your strategy:

Setting Up Your Facebook Business Page

Setting up your Business Page on Facebook is completely free. You can use it to post content, guide visitors to your website, and communicate with followers. Additionally, you’ll also need a Facebook Business Page if you want to start creating Facebook Ads.  

Here’s how to get started:

  • Create your Facebook Business Page
  • Go to You need to be logged into your personal Facebook account to get started, but your personal information won’t show up on your new business page.
  • Choose your page type (Business)
  • Enter your business details
  • Add brand images
  • Upload your profile and cover photos
  • Fill out your Page info
  • Click “Edit Page Info” 
  • Add a description: 255 characters to describe who you are and what you do.
  • Add your contact information: Fill in all the ways you want your customers to reach you (including your website).
  • Extra options: Add your hours, price range, and privacy policy.

Next, create your Facebook username. Usernames help people find you on Facebook. Click “Create Page @Username” to make your username – this can be up to 50 characters.

Add a call-to-action (CTA) button to give people a quick and easy way to engage with your business. Click “Add a Button” under your cover photo to set up your CTA.

Now it’s time to review your Facebook Page settings. Your Facebook Page settings give you control over who sees what on your Page. 

After that, your new Facebook Page will be ready to go!

If you want help creating and optimizing your Facebook Page, contact us.

Guide to Facebook Posts

Now that you’ve created your Facebook Page, you’ll want to start planning your content. Here are a few types of posts available on Facebook:

Facebook Status Post

The most basic type of Facebook Post is a simple text Facebook Status post. These types of posts don’t include any graphics or links, just text.

A status post won’t bring people to your website or drive conversions, but they can increase engagement on your Page. Try asking relevant questions to your followers to get them involved with your business.

Facebook Image Post

You can also use photo posts for engagement, and they are more effective than text-only posts. Use photo posts to show off your latest projects, introduce your team members, display products, or share anything visually appealing. You can also use stock images along with promotional text to market your products and services. Just make sure you have the rights to any images you share.

Facebook Video Post

Sharing a short video is a great way to promote your construction projects, pools, spas, or backyard living visuals. Videos start playing automatically on Facebook and will grab your followers’ attention even more than an image.

Facebook Live Video Post

Facebook Live videos are a great way to connect personally with your community and share a behind-the-scenes look at your business. Live can also be used to share announcements or updates in real-time and directly interact with your followers.

Link Posts

Link posts allow you to embed links that take visitors to your website or any external site. Creating a link post is simple – copy the link you want to share into your post, and Facebook will automatically populate the description and preview image. Once the link preview shows up, you can delete the link URL from your post and add your copy to explain why people should click. Link posts are a great way to drive people to your website and any published blog posts.

Facebook Polls

Creating a Facebook Poll can be an effective way to learn about your customers’ preferences. Use the poll results to help make customer-driven decisions about your business and marketing.

Facebook Stories

Facebook “Stories” can be either images or short video posts that appear in the Stories section at the top of your followers’ News Feed and disappear after 24 hours. Stories are a good way to share quick content that you don’t want to live permanently on your Page.

Pinned Post

A pinned post is a post that you “pin” to the top of your Page.

Pinned Posts are the first thing people see at the top of your Page, so you can use them to share important news or promote specials and deals.

Developing a Facebook Marketing Strategy

When creating your Facebook Marketing Strategy, you’ll want first to define your audience. Understand what makes your customers tick and what kind of content will get them to engage. After that, identify your marketing goals and make sure they are SMART – Specific, Measurable, Attainable, Relevant, and Time-Bound. 

Next, be sure to plan your content ahead of time and post informative, educational, or entertaining content to keep your visitors engaged. Once you have your followers’ attention, you can slip in some promotional posts to drive conversions. You can use Facebook Creator Studio to draft and schedule your posts in advance.

If you want to generate leads, consider using Facebook Ads to promote your business. Facebook Ads are a relatively affordable way to advertise your products and services and increase sales. Additionally, they can help you reconnect with customers that may have forgotten about your business over time.

If you need help developing your Facebook Marketing Strategy, we’ve got you covered. With a team of 26 pool and spa marketing experts with over a decade of experience, we can help your business scale efficiently. 

Contact us today to learn about our Facebook Marketing Services.

About Small Screen Producer

Small Screen Producer is dedicated to designing and creating your company’s total web and online presence. As the leading innovator of digital media in the pool and spa industry, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business.

We offer a complete line of digital marketing solutions to custom pool builders and pool and spa retailers. These include website design, website development, Google Ad services, Facebook and Instagram Ad services, lead generation tools, email marketing, social media management, reputation management, content marketing, technical services, blog services, copywriting, and comprehensive monthly plans to take your online marketing and advertising off to the next level and off your to-do list.  

Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business. 

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