Over the years, text messaging has evolved into a convenient way to connect with friends and family. But did you know that text messaging is also a powerful marketing tool for local businesses?

In this article, we’ll look at the top reasons why text messaging is important for local businesses. 

1. Reaches a broader audience

In today’s digital era, pretty much everyone has a mobile phone, if not a smartphone, meaning text messages are likely to reach a broader audience than other forms of marketing.

As long as a mobile device is on and there’s an active phone signal, your target audience is bound to receive a text notification anytime you send them a message. For local pool companies, the broader the audience, the more the exposure and the higher the chances of conversion.

2. Affordability

If you are looking for an affordable way to market your pool service company, text messaging is a great option. Compared to other forms of advertising, such as placing an ad on a TV or paying for a billboard, a text message is way cheaper and yields great results.

3. Integrates well with other marketing channels

As a local business owner, you want a marketing channel that blends seamlessly with other options in your marketing mix, and text messaging does exactly that.

You can use text messaging to support and enhance other marketing mediums such as emails, social media, webchat, and more. For example, you can send a text message alerting your target audience to check their email or a social media post.

You can also send a text message reminding your clients to complete a purchase order they left pending.

4. Boosts customer engagement

Another reason why text messaging for pool companies is important is it boosts customer engagement. To boost your customer engagement, strive to make your text messages engaging, fun, and interactive as much as possible.

You can do this by offering a toll-free reply option that acts as an incentive to get more clients to engage with your brand. You can also do polls and surveys, offer exclusive deals, and disclose some insider information to those subscribed to your messaging list to make them feel special and appreciated.

5. Immediate results

Most text messaging platforms allow for immediate results. For example, you can track the number of clients who have received your message, those who have opened it, the ones who have gone ahead to read it, and those who have done the most important thing, responding to it.

So, unlike other marketing options such as TV ads, text messaging for local pool owners allows for immediate analysis of results giving you the unique ability to gauge the success of your marketing campaign.

6. Allows customers to opt-in

Another benefit of text messaging for local businesses is it allows customers to opt-in.

The opt-in option means your messaging list will only contain customers who connect with your brand because they wouldn’t have otherwise opted in. This way, you won’t waste your time and resources sending messages to customers who aren’t interested in your products and services.

Bottom Line

There you have it, the top reasons why text message marketing is vital for local businesses. So, if you are a local pool owner looking for an affordable marketing option that’ll improve your customer engagement, offer immediate results, and reach a broader audience, look no further than text messaging. 

If you’re looking for an easy way to send text messages to your customers, as well as keep track of all your customer messages in one place including Facebook Messenger and webchat, we can help. Go to internetreputationprotector.com to learn more about our all-in-one reputation management and customer interaction platform.

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