How often do you hear about the “hottest new trend in marketing”? With so many new trends coming out all the time, you might be a bit skeptical about which ones are here to stay. You read about a new trend and think to yourself, “That will never last.” And you’re probably right most of the time. When it comes to video marketing, the trend only seems to get bigger every year.

As professional marketers, we’re always questioning new trends. We don’t decide to go all-in on a trend just because it’s the new hot thing. We make sure it’s the right move for our clients and will achieve results. Most trends fade away over time. Anything that focuses on quantity over quality will probably never stand the test of time.

However, every once in a while, a marketing trend is a real game-changer. One example of that is video marketing. Ever since video marketing became more popular, it’s never shown any signs of slowing down. These days, video is the best medium for businesses looking to increase engagement and sales.

Here are some meaningful stats about video marketing:

• 70% of consumers have shared a brand’s video. (Wyzowl)
• 72% of businesses say video has increased their conversion rate. (Wyzowl)
• 52% of consumers say that watching product videos makes them more confident about purchase decisions. (Invodo)

Here are some reasons Video Marketing is here to stay:

Engage with Customers

Video chat, educational videos, virtual consultations, and interactive videos are some examples of great ways that you can use video to engage your customers on a personal level. Now, customers can get all the customer service and sales information they need without ever leaving home!

Video is Becoming More Search-Friendly 

With voice search, artificial intelligence, and other recent innovations, video is now more searchable than ever. Customers will find your videos in more places online, converting into more sales.

Interactive Videos and Virtual Showrooms 

The recent advent of Interactive Video allows customers to control their own journey for a more immersive, interactive experience. Now, pool and spa companies can build virtual showrooms where customers can explore a showroom without leaving their house.

Video marketing is one of the best ways to engage your customers online and increase sales. In 2020, every business should be incorporating video into their marketing strategy in one way or another. If you’re not using video to attract customers, you could be missing out on a ton of sales. 

At Small Screen Producer, we’ve produced over 1,900 videos for the pool and spa industry among other industries. We’re experts in video marketing and we can help your business film, edit, and promote your videos to help you educate your customers and increase sales. Whether you need testimonial videos, tutorial videos, or purely promotional sales videos, we have the expertise to help your business thrive in the realm of video marketing.

To learn more about our Video Marketing Services, contact us today!

About Small Screen Producer

Small Screen Producer is dedicated to designing and creating your company’s total web and online presence. As the leading innovator of digital media in the pool and spa industry, we have the experience to capitalize on your unique strengths to help your business succeed. 

We offer a complete line of digital marketing solutions to custom pool builders and pool and spa retailers. These include website design, website development, Google Ad services, Facebook and Instagram Ad services, lead generation tools, email marketing, social media management, reputation management, content marketing, technical services, blog services, copywriting, and comprehensive monthly plans to take your online marketing and advertising off to the next level and off your to-do list.  

Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business. 

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