Instagram is one of the best platforms for promoting your business online. A whopping 1 billion people use Instagram monthly. Also, 200 million people visit AT LEAST one business daily on Instagram. The platform is simply a hub of activities for personal users and business owners. For those of you who run small businesses, Instagram marketing can help you bring in more leads and make more sales.

Here’s how Instagram marketing can benefit small businesses

• It provides increased exposure for their brand 
• It creates organic traffic that can potentially help convert leads 
• It’s a cost-effective platform for advertising 
• It provides insight for performance analytics 
• The platform boasts of numerous tools and features that are perfect for small businesses 

How can small businesses capitalize on Instagram marketing? 

1. Create a business account 

Creating an Instagram business account is the first step in marketing your company on Instagram. You can have a personal account on the side, but you should also create an account just for your business. 

A business account lets you add important details such as your store’s location, contact information, and a website link. You can also receive insights and analytics on your business page to improve your marketing strategies. 

2. Post quality content 

Instagram is primarily a photo and video sharing platform. Take aesthetically pleasing photographs of your offerings and share them with the world. That doesn’t mean pictures of products sitting in a warehouse. Share the most attractive photos and videos you can to give your followers a good impression of your business. Use an engaging caption and reply to comments and questions with quick, informative answers. 

3. Use the Instagram tools meant for businesses 

Instagram has put a lot of effort into helping small businesses. As a small business, there’s a slew of tools and features available to you. These include IG Live, IG stories, IG support small business stickers, IG hashtags, IG TV, and IG shopping. 

A massive 75% of Instagram users take business actions like going onto a website and buying an item after looking at an Instagram ad on their stories or feed in general. 

Pro-tip: Use hashtags and geotags. It’s an excellent way to join a community of similar businesses on Instagram. It also makes it easier for potential clients to find you.  

4. Create sponsored ads to project your brand even further and make more sales 

Instagram Ads are a useful tool for generating prospects and increasing sales. Experiment with a few different ads and analyze your results. Once you have a good idea of which ads work the best for your target audience, you’ll be able to optimize your ads to maximize their performance.

The tips above will help you generate more leads. From there, you can work on converting these leads into customers using website sales tools and other methods. 

Small Screen Producer specializes in digital marketing for small businesses. We can help you create quality content and help your Instagram posts and ads achieve better results.

Reach out to us today to start building the right social media strategy for you!

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