If you run a small business, you’ve probably heard of Search Engine Optimization (SEO) at some point. Outdated information has caused many companies to make the wrong SEO moves, such as keyword stuffing, using unnatural links, or over-optimized anchors to try and boost their Google SEO rankings. Practices like these will lead to lower rankings and the creation of low-quality content.
While many of those tactics have worked in the past, Google has gotten much smarter about how it ranks websites. SEO best practices can be a little confusing for people who don’t have a lot of experience. Fortunately, we’ve got the lowdown on how you can boost your Google SEO rankings and unlock its numerous potentials.
Here are a few ways you can improve your Google SEO search rankings:
1. Use long-tail keywords
A few years ago, most people thought that keywords were the most important thing in SEO. Sadly, people abused this so much by “keyword stuffing” that many posts would give you a headache from how repetitive and meaningless they were.
However, long-tail keywords are highly targeted search phrases that fit naturally into your content. They have a high conversion rate and generate 70% of search volume traffic. Long-tail keywords are more specific and less common than regular keywords. They focus more on a niche – for example, your keyword could be “hot tubs for back pain” instead of just “hot tubs.” Making your keywords more specific will enable your posts to rank higher and not compete with more popular keywords.
2. Structure your content correctly
Optimize the actual pages of your content. Your pages should follow a natural order with the proper keywords added correctly. A meta description is a great way to engage people before they even get to your website, thereby attracting organic traffic. Also, consider creating a separate page for each product to avoid clustering.
3. Create a blog
We recommend that all small businesses regularly publish relevant blog posts on their website. They don’t have to be about your products strictly, but something related to your industry and relevant to your customers would be ideal.
Do you think blogging is pointless? Think again!
4. Ensure your website is mobile-friendly
Jump on this and make your website as mobile-friendly as possible, with an easy-to-use interface. To make it more SEO-friendly, ensure you have a well-structured site and that the pages load quickly with minimal glitches.
5. Let your customers help
Your customers can help in the form of reviews and comments. These are smart ways to create leading local search ranking factors. You can also use a reputation management service that automatically gathers customer reviews and testimonials.
It’s best if the comments and reviews contain relevant keywords. But even if they don’t, positive reviews still build credibility when they appear on SERPs.
Pro-tip – Use relevant videos and images to boost your SEO.
Google SEO is a broad topic. However, implementing the above tips should give you a jump and help you rise in rankings, thereby promoting your small business online.
At Small Screen Producer’s Pool Marketing Site, we have the skills and experience you need to boost your Google SEO and attract more customers online. For just $33/day, you can have a team of 26 pool and spa marketing experts to help you build your online presence.
Contact us today to get started!
About Small Screen Producer
Small Screen Producer is dedicated to designing and creating your company’s total web and online presence. As the leading innovator of digital media in the pool and spa industry, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business.
We offer a complete line of digital marketing solutions to custom pool builders and pool and spa retailers. These include website design, website development, Google Ad services, Facebook and Instagram Ad services, lead generation tools, email marketing, social media management, reputation management, content marketing, technical services, blog services, copywriting, and comprehensive monthly plans to take your online marketing and advertising off to the next level and off your to-do list.
Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business.