The number of people who use social media worldwide runs in the billions – 3.8 billion, to be a bit more specific. Statistics showed that 54% of people check social media before purchasing a product. Social media posts are relevant not just for Fortune 500s, but small businesses, especially, to capitalize on these platforms and boost sales. Your best bet is to promote your content on social media to reach the biggest audience as a small business owner.
How pool and spa businesses can use social media to their advantage
Big-ticket items such as hot tubs or spas, inground pools, and above ground pools often seem luxurious and high-end.
This might make people less likely to walk into your store and make an inquiry. But with social media, it’s a free-for-all zone.
However, on your part, utilizing social media goes beyond posting a few photos on Facebook.
Here’s how you can maximize social media to promote your business content
1. Create a solid plan
We recommend using a social media content calendar to make the best plans for your social media/digital marketing.
This saves you time and ensures you post consistently. It’s also likely to help you make better online marketing decisions.
2. Stay relevant
Beyond sharing your content on social media, share RELEVANT content.
Granted, we are not talking about Google now, but you can still make your content ‘search engine optimized.’
To do this on social media, use tools that increase your visibility, such as hashtags, geo-tags, targeted ads, etc.
Be sure to stick to the rules of each platform. For instance, with Instagram hashtags, avoid bulking them up.
“#hottubsinNewYork” is a great example of a hashtag you can use to promote hot tubs in your area (tailor it to your area as a form of local SEO).
For Instagram, numbers are allowed in hashtags. However, spaces and special characters, like $ or %, won’t work. You can only add hashtags to your own posts. You may use up to 30 hashtags on a post and 10 on a story.
Using irrelevant hashtags can seem unprofessional, and most social media platforms are clamping down on these acts.
3. Add your ‘spice’
Create or customize branded graphics. You can certainly take aesthetic photos of your pools or spas for your posts.
But, sometimes you need a little more.
These branded images can help you tell a story or connect more with your audience.
4. Stay informed
Social media can be tricky to navigate. Try not to post when it’s insensitive to do so. Stay informed of local happenings and tailor your posts to fit them.
5. Use the tools at your disposal
Most social media platforms also have tools that can help small businesses thrive. Integrate all your social media platforms and add a website with great posts into the mix.
Pro-tip: Consider outsourcing your social media marketing to a social media marketing manager/agency. This will save you time and provide you with an expert in social media, so your content successfully converts leads to actual clients. At Small Screen Producer’s Pool Marketing Site, we are digital marketing experts focusing on the pool & spa industry.
Contact us today to take your social media presence to the next level!
About Small Screen Producer
Small Screen Producer is dedicated to designing and creating your company’s total web and online presence. As the leading innovator of digital media in the pool and spa industry, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business.
We offer a complete line of digital marketing solutions to custom pool builders and pool and spa retailers. These include website design, website development, Google Ad services, Facebook and Instagram Ad services, lead generation tools, email marketing, social media management, reputation management, content marketing, technical services, blog services, copywriting, and comprehensive monthly plans to take your online marketing and advertising off to the next level and off your to-do list.
Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business.