Instagram is one of the most used social apps out there. With over 500 million active users on Instagram daily and up to 200 million people visiting a business profile daily, Instagram can be a small businesses’ pot of gold. 

With Instagram, your business can connect with up to 30% of demographics with potentially high incomes. IGTV is a popular feature on Instagram that allows users to post longer videos. Instagram Shops is a useful tool for businesses to sell their products directly on the app. Now, Instagram is combining Shops and IGTV to expand how you can sell your products on their platform. 

Instagram for Small Businesses 

Instagram supports small businesses in many ways. They even have a feature that embodies that fact called “Instagram support small business stickers.” Instagram Shops and Ads are a cost-effective way to generate more leads and sell more of your products online

Let’s talk about the Instagram Shops that are now available on IGTV 

IGTV is a mobile-friendly video creator that lets business owners and other users create and post long videos on this platform.

A key feature of IGTV is how it increases discoverability through organized channels and makes for greater engagement with potential customers. IGTV is especially great for small businesses because it allows them to grow their audience organically with long-form videos that promote your company

Instagram Shopping is Not Slowing Down 

The built-in shopping cart that has been so useful in IG stories, IG live, and the app generally, it’s now coming to IGTV and Reels. 

Instagram shopping tools have been successful so far, with over 130 million people tapping on a shoppable Instagram post. It doesn’t come as a surprise that they are bringing Shops to IGTV. 

The new feature is sure to be beneficial to small businesses and their customers. With IGTV shopping, business owners, or anyone with merchandise to sell, can tag their products in their IGTV videos. 

Combining Shops with IGTV will enable users to discover products within IGTV and purchase them directly without leaving the Instagram app. The previous method only let businesses share products on IGTV by adding links to their Shop. 

Suffice it to say that the latest method of having a shopping cart directly on IGTV is much more convenient. 

While this feature is now available on IGTV, Reels will be getting it later in the year after some tests have been run. 

Here’s how small businesses can use this feature: 

Businesses that use IGTV already have probably used it for ads or posting longer videos about their products. 

To use the latest feature, all you have to do is select the product they would like to feature on and tag it within the video. 

Users can then tap on them for product details and more. While it’s possible (and more convenient) to set it up such that customers will be taken to Instagram’s Checkout to purchase the product, a business also reserves the right to lead the customers directly to their website just by them tapping on the product’s tag.

As a full-service digital marketing agency, we’re excited for more additions to the Instagram family. As a business owner, you should be too. 

Contact us today to help you get the most out of Instagram marketing for your business!

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