Since the internet has become an integral part of both commerce and our daily lives, ensuring your business has a robust online presence is crucial to success. The need for pool companies and small businesses to adopt digital marketing strategies cannot be overemphasized.

Solid digital marketing strategies will enable companies to reach out to their target audience effectively. This is because the marketplace has become increasingly more digital with the constant evolution of technology. It’s also pertinent for companies to remember that many consumers search and buy products almost exclusively online.  

What’s more? U.S digital marketing is projected to rise to about $332 billion by 2021. 

Ultimately, digital marketing has proven to be the best way to reach out to a business’s potential audience. 

Benefits of digital marketing

• Saves you time and money
• Enables you to measure your success
• Allows you to reach the target audience with digital campaigns
• Increases your reach on social media
• Maintains connection with customers using mobile devices
• Creates an avenue for small businesses to engage in healthy competition

Before you start creating digital marketing ad campaigns, consider your business’s goals, and create content aligned with those goals.

As a pool and hot tub business owner, here are some effective digital marketing tips that could improve your business.

Website optimization with SEO

SEO is a powerful digital marketing strategy that offers a lot of benefits. It optimizes your site content for the search engines so it can reach more customers online. This can be achieved by using specific oft-searched keywords to describe your product and push organic traffic to your site.

To promote your search engine optimization as a pool and spa professional, it is essential to:

• Implement your keywords on their online platforms
• Create appealing content
• Upload videos on your site
• Use backlinks
• Add a mobile business card to your website

As a pool and spa company, ensure that your website contains your telephone number and email with your logo. With this method, a customer can easily reach you and recognize you.

Directory listings

Small business owners should ensure that their pool and spa business is part of a Google directory list: their company’s name, address, mission, and a short description of their services.

To automatically manage your directory listings, online reviews, and customer chats, take a look at Internet Reputation Protector.

Video marketing and live streaming

Video marketing is one of the most effective marketing tips you can incorporate as a pool and spa business. A well-made video will engage your customers and positively influence their buying decision, making it easier for you to close the sale.

Check out our Video Production Services to see how we can help create compelling videos for your business.

Use a pay-per-click (PPC) advertising strategy

This marketing strategy is an excellent option for your small business because it can give you absolute control over your campaign. Pay-per-click marketing allows you to reach new leads and turn them into clients. It’s an effective way to bring interested visitors to your site. 

If you want to increase your ROI and make high-converting ad campaigns, try our Google Ads management services.

Social media marketing

There are many platforms you can use to reach your audience, from Facebook and Twitter to Instagram. Here, you can share links, photos, and videos of your swimming pools and hot tubs that your potential customers may find interesting.

Research shows that 74% of consumers depend on social media to guide their purchasing decisions. That said, social media is a good way for you to market your pools directly to potential customers.

If you need help staying on top of your social media marketing, take a look at our Monthly Marketing Plans starting at just $33/day.

Understand who your customers are and target them

For you to have a successful digital marketing strategy, you need to know and understand your customers. There are questions you should bear in mind while seeking your audience.

These questions include: Who are they? What are their likes and dislikes? Where are they?

Answer these questions and use the answers to build your digital marketing strategy.

Contact us today for help with all your digital marketing needs.

About Small Screen Producer

Small Screen Producer is dedicated to designing and creating your company’s total web and online presence. As the leading innovator of digital media in the pool and spa industry, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business.

We offer a complete line of digital marketing solutions to custom pool builders and pool and spa retailers. These include website design, website development, Google Ad services, Facebook and Instagram Ad services, lead generation tools, email marketing, social media management, reputation management, content marketing, technical services, blog services, copywriting, and comprehensive monthly plans to take your online marketing and advertising off to the next level and off your to-do list.  

Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business.

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