When your email marketing routine becomes too routine, your audience will grow bored and unengaged. Weekly newsletters, holiday promos, and welcome emails – while effective, this makes pressing “send” too easy, and the content will eventually become lazy. How do you expect to engage an audience and stand out against the dozens of other emails Read More

When we’re in the market to buy things, we often look to people we know and trust for their recommendations. If a neighbor suggests a great contractor they had a fantastic experience with, we might be more inclined to call them to reach out. If your sister found a product she swears by, you’re more Read More

Rounding off the end of the year means a lot of things, like the holidays and new years resolutions, but it’s always important to look ahead. It’s been a crazy year for social networks across the board. Between Meta’s struggles, Tiktok’s rise, and Twitter’s upheaval – we could see anything going forward with any of Read More

Did you know 97% of people will learn more about a local company from their online presence than anywhere else? As a local service or business owner, you must ensure that your company is on their screen when customers search their area – you need to get your business ranking fast. If you want to have a solid digital Read More

If you’re struggling to create content, know you’re not alone. Content marketers and creators all over have been working to produce engaging content, especially at the volume they’re expected for. Despite its importance, it seems more difficult than ever to get it right – what even goes viral? Is viral content all it’s cracked up Read More

Are your customers satisfied? It’s sometimes hard to tell, but you assume they are on a daily basis. In fact, most companies make these vast assumptions every day. They assume they aren’t looking elsewhere, shopping around for a better deal. But.. do you ever really know? Truthfully, small, local business are most at risk here. Read More

As the media landscape grows more complicated, facebook advertisers are becoming more innovative in measuring their campaigns. Machine learning has become an exciting technology that can help marketers like yourself better understand their ads’ performance. 77% of all online users active on at least one Meta platform—which are users you should have access to. Facebook Read More

Could your emails stand out more? Is anyone even reading them when they come through? It doesn’t matter how well-planned your email marketing campaign might be, if no one is reading it… it won’t do you much good. If you’re noticing the scales tip out of your favor, getting less and less engagement—it’s more than Read More