The evolution of technology has made many companies focus entirely on digital marketing and social media platforms such as Instagram, Facebook, and Twitter for advertising their businesses. With so much competition on Google and social media, small businesses should focus on local marketing to improve their marketing efficiency.

Local marketing enables companies to target the audience that lives within the company’s local area. It is one of the best marketing strategies for reaching your audience faster. 

Pool and spa builders and retailers can adopt this type of marketing for their business to gain an edge over their competitors. Targeting local audiences enables companies to improve their ROI and reach the most likely customers to make a purchase.  

Do you want to be the top pool and spa company in your area?

Try using more local marketing techniques.

Here’s how you can get started:   

Identify your audience 

While developing any marketing strategy, swimming and spa builders and retailers must figure out who their audience is, their interests, and what appeals to them. It is also crucial to know your audience’s location and the social platforms they typically prefer.

Target your audience

Knowing your audience makes it easier to construct a marketing campaign that will interest them. If you want to expand your swimming pool and hot tub business, reach your prospective clients through targeted advertising that highlights your business. 

Engage in activities in your local community

It’s advisable to support the community where your company is located. This is because you depend on them for the growth of your business.

Here are great ways to partake in community activities

• Sponsor groups like sports teams
• Make a financial contribution to a community organization
• You can offer a discount on materials for building a pool
• Volunteer in community-building activities 
• Take record of local directories

Secure online directory listings

As a pool and hot tub business owner, one of the best marketing strategies you can use is a local directory listing. This is an easy way to drive traffic to your website. It is essential to have a Google My Business listing and add local search engine optimization (SEO) into your web content. 

Having a free Google listing makes it easier for clients to find your local business website. This listing includes your company name, mission, address, and a short description of your services. For help optimizing your Google My Business listing to get better results, try our Google My Business management services.

Use social media ad targeting

Platforms like Facebook and Instagram allow you to target audiences in specific local areas to gain more relevant leads. By focusing on customers in your local area, you can increase your ROI and expand your company’s awareness.

Collect reviews from happy customers

Trusted reviews are one of the best ways to improve your local reputation. When you finish working with a customer, request a review from them on Google or social media. To make it easier, you can use a reputation management service like Internet Reputation Protector to automatically collect and manage your reviews, directory listings, and customer chats.

Geo-targeting

Location-based marketing is beneficial in targeting local customers, and not just on their phones. Pool Marketing Site offers Geo-Targeting Location-Based Marketing Services that will attract potential customers in several different ways, expanding your company’s reach and visibility.

With Geo-Targeting, you’re not swinging blindly — you can send targeted content to potential customers in a specific location.

As a small business owner, marketing your pool and spa business with local marketing strategies will help put your brand out there. Start with the tips listed above. You can also reach out to us for more information and help to improve your local marketing efforts.

About Small Screen Producer

Small Screen Producer is dedicated to designing and creating your company’s total web and online presence. As the leading innovator of digital media in the pool and spa industry, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business.

We offer a complete line of digital marketing solutions to custom pool builders and pool and spa retailers. These include website design, website development, Google Ad services, Facebook and Instagram Ad services, lead generation tools, email marketing, social media management, reputation management, content marketing, technical services, blog services, copywriting, and comprehensive monthly plans to take your online marketing and advertising off to the next level and off your to-do list.  

Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business. 

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